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Competition watchdog fines Wayfair, Appliances Direct and Gold's Gym £6m for misleading sales tactics

7 articles from 5 sources
First reported on Wednesday 14 October 2026 at 05:08 EDT by Wales Online·Latest article on Wednesday 14 October 2026 at 07:29 EDT

Summary

The Competition and Markets Authority (CMA) has fined Wayfair, Appliances Direct and Gold's Gym £6m for misleading sales tactics, the Evening Standard, The Independent and the Manchester Evening News reported on Wednesday 14 October, and customers of Appliances Direct and Gold's Gym will receive about £440,000 in refunds. Wayfair was fined £4.8m for misleading customers with false limited-time offers that did not end when they said they would, according to City A.M., and The Independent noted that under consumer law, businesses must show customers the total price, including any mandatory fees, clearly and from the outset.

Latest: The Competition and Markets Authority fined Wayfair, Appliances Direct and Gold's Gym £6m for misleading sales tactics, £4.8m of it for Wayfair according to City A.M., and customers of Appliances Direct and Gold's Gym will receive about £440,000 in refunds.

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How it unfolded

  1. Wednesday 14 October

    The Competition and Markets Authority fined Wayfair, Appliances Direct and Gold's Gym £6m for misleading sales tactics, £4.8m of it for Wayfair according to City A.M., and customers of Appliances Direct and Gold's Gym will receive about £440,000 in refunds.