Bose acquires Skullcandy, a competitor in consumer audio, to reach a wider audience
Summary
Bose announced on Wednesday 21 October that it has acquired Skullcandy, The Verge reported, the two companies being competitors in the consumer audio space, although Skullcandy recently partnered with its new owner to bring several of Bose's audio technologies, including head-tracking spatial audio and active noise cancellation, to products like the Skullcandy Crusher 1080 ANC headphones. By keeping Skullcandy in Park City, Utah, Bose is betting that 'skate cred and budget pricing' will reach listeners it has been missing, Wired wrote.
Latest: Bose announced that it has acquired Skullcandy, a competitor in the consumer audio space that recently partnered with Bose to bring several of Bose's audio technologies to its products, The Verge reported, and Wired wrote that by keeping Skullcandy in Park City, Utah, Bose is betting on 'skate cred and budget pricing' to reach listeners it has been missing.
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How it unfolded
Wednesday 21 October
Bose announced that it has acquired Skullcandy, a competitor in the consumer audio space that recently partnered with Bose to bring several of Bose's audio technologies to its products, The Verge reported, and Wired wrote that by keeping Skullcandy in Park City, Utah, Bose is betting on 'skate cred and budget pricing' to reach listeners it has been missing.