Hello Kitty maker Sanrio ends its tie-up with Japanese spy drama Vivant after backlash in China
Summary
Sanrio, the maker of Hello Kitty, has apologised after its merchandise line with the Japanese TV series Vivant drew heated backlash in China, BBC News reported on Thursday 29 October, headlining that the Hello Kitty maker ends the collaboration with the spy drama. Sanrio ends its association with the Netflix TV drama after Chinese state media decried its portrayal of ruthless Chinese agents as a 'deliberate smear', The Guardian reported, and the Financial Times wrote that Hello Kitty got caught up in a Japan-China spat, Sanrio apologising for a collaboration with a wartime spy thriller that drew outrage over its depiction of torture.
Latest: Sanrio ended its merchandise collaboration with the Japanese spy drama Vivant and apologised after a heated backlash in China, BBC News reported, The Guardian writing that Chinese state media decried the Netflix drama's portrayal of ruthless Chinese agents as a 'deliberate smear' and the Financial Times that Hello Kitty got caught up in a Japan-China spat.
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How it unfolded
Thursday 29 October
Sanrio ended its merchandise collaboration with the Japanese spy drama Vivant and apologised after a heated backlash in China, BBC News reported, The Guardian writing that Chinese state media decried the Netflix drama's portrayal of ruthless Chinese agents as a 'deliberate smear' and the Financial Times that Hello Kitty got caught up in a Japan-China spat.
- 02:38The Guardian Hello Kitty company cuts ties with Japanese spy show after China outcry
- 02:04Financial Times SubscribersHello Kitty gets caught up in Japan-China spat
Wednesday 28 October