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Oura agrees to acquire AI primary care startup Counsel Health for $625 million

3 articles from 3 sources
First reported on Tuesday 10 November 2026 at 12:10 EST by Bloomberg·Latest article on Tuesday 10 November 2026 at 16:40 EST

Summary

Oura said it agreed to acquire Counsel Health for $625 million, after adding the company's AI chatbot to its app earlier this year, The Verge reported on Tuesday 10 November, writing that Oura announced its quarterly earnings the same day. The deal comes a few weeks after Oura postponed its up to $2.2 billion IPO indefinitely, citing 'uncertainty in the IPO market', according to TechCrunch, which describes Counsel Health as an AI-native primary care startup. Bloomberg wrote that Oura agreed to acquire the artificial intelligence and on-demand doctor service, expanding its business following a scrapped attempt to go public, and headlined that revenue jumps 153% in Q4.

Latest: Oura said it agreed to acquire Counsel Health for $625 million, after adding the company's AI chatbot to its app earlier this year, The Verge reported, TechCrunch writing that the deal comes a few weeks after Oura postponed its up to $2.2 billion IPO indefinitely, citing 'uncertainty in the IPO market', and Bloomberg that Oura is expanding its business following a scrapped attempt to go public.

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How it unfolded

  1. Tuesday 10 November

    Oura said it agreed to acquire Counsel Health for $625 million, after adding the company's AI chatbot to its app earlier this year, The Verge reported, TechCrunch writing that the deal comes a few weeks after Oura postponed its up to $2.2 billion IPO indefinitely, citing 'uncertainty in the IPO market', and Bloomberg that Oura is expanding its business following a scrapped attempt to go public.