ASA bans ads for four brands over 'misleading' carbon neutral delivery claims
Summary
Ads for four brands were banned over 'misleading' carbon neutral delivery claims, the Evening Standard and The Independent reported on Wednesday 11 November, the ads for Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap all saying their deliveries were either 'carbon neutral' or 'carbon positive'. The Independent headlined that ProCook was among popular brands rapped by the ASA over 'misleading' advertisements, writing that in all four cases the ads made claims that the delivery of products was either 'carbon neutral' or 'carbon positive'.
Latest: Ads for Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap were banned over 'misleading' carbon neutral delivery claims, all having said their deliveries were either 'carbon neutral' or 'carbon positive', the Evening Standard and The Independent reported, The Independent headlining that ProCook was among popular brands rapped by the ASA.
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How it unfolded
Wednesday 11 November
Ads for Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap were banned over 'misleading' carbon neutral delivery claims, all having said their deliveries were either 'carbon neutral' or 'carbon positive', the Evening Standard and The Independent reported, The Independent headlining that ProCook was among popular brands rapped by the ASA.
- 05:30The Independent ProCook among popular brands rapped by ASA over ‘misleading’ advertisements
Tuesday 10 November
- 19:10The Independent Ads for four brands banned over ‘misleading’ carbon neutral delivery claims
- 19:01Evening Standard Ads for four brands banned over ‘misleading’ carbon neutral delivery claims