ITV to cut costs by £30m as advertising revenues fall 8% in the third quarter

Summary

ITV is cutting costs by £30m as the ad market weakens, the Evening Standard and The Independent reported on Wednesday 11 November, total advertising revenues having fallen by 8% in the third quarter, and the broadcaster said they could fall by up to 10% in the final three months of 2026. The ad revenue slowdown forces the company to reduce spending on content by £25m before an inquiry into the takeover by Sky, The Guardian reported, writing that the broadcaster, which has agreed to sell its television and streaming business to Sky, expects ad revenues in that division to fall between 5% and 10% in the final quarter of the year. The group agreed a £1.6 billion deal in July to sell its media and entertainment division to Sky and reported an 8 per cent drop in overall advertising revenues, The Independent reported.

Latest: ITV is cutting costs by £30m as the ad market weakens, total advertising revenues having fallen by 8% in the third quarter, and they could fall by up to 10% in the final three months of 2026, the broadcaster said, the Evening Standard and The Independent reported, The Guardian writing that the ad revenue slowdown forces the company to reduce spending on content by £25m before an inquiry into the takeover by Sky, and The Independent that the group agreed a £1.6 billion deal in July to sell its media and entertainment division to Sky.

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