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OpenAI testing more ads in ChatGPT

2 articles from 2 sources
First reported on Monday 5 October 2026 at 09:09 EDT by The Verge·Latest article on Monday 5 October 2026 at 10:38 EDT

Summary

OpenAI is testing new ad formats in ChatGPT, including display ads featuring images of sponsored products and services. These ads are initially expected to appear when users generate images with ChatGPT in the US later this month. The company has previously introduced ads into the platform, and this is an expansion of that effort. The testing is part of OpenAI's ongoing strategy to integrate advertising into its AI tools. No other details about the scope or timeline of the testing have been provided.

Latest: OpenAI confirmed it is testing new ad formats in ChatGPT, including display ads that will appear when users generate images.

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How it unfolded

  1. Monday 5 October

    OpenAI confirmed it is testing new ad formats in ChatGPT, including display ads that will appear when users generate images.

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