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Adidas sues Australian label White Fox over a 'deceptively similar' four-stripe design

3 articles from 3 sources
First reported on Thursday 8 October 2026 at 14:17 EDT by BBC News·Latest article on Friday 9 October 2026 at 07:26 EDT

Summary

Adidas is suing the Australian online retailer White Fox in the federal court for selling clothes featuring a four-stripe design it calls 'deceptively similar', The Guardian reports. The German sportswear brand alleges that White Fox has the 'intention to trade off our reputation', according to The Independent, and wants the Sydney-based label to stop selling the clothes and pay damages, BBC News reports.

Latest: Adidas accused the Australian label White Fox of 'trading off its reputation' with its use of four-stripe branding, The Guardian reported.

Written automatically by an AI from the articles' headlines and descriptions. It can contain errors: follow the links to read the articles.

How it unfolded

  1. Friday 9 October

    Adidas accused the Australian label White Fox of 'trading off its reputation' with its use of four-stripe branding, The Guardian reported.

  2. Thursday 8 October

    Adidas sued the Sydney-based label White Fox over a four stripes design, wanting it to stop selling the clothes and pay damages, BBC News reported.