Apple unveils its first touchscreen MacBook Pro, starting at $2,899
Summary
Apple unveiled its first touch-screen MacBook Pro on Wednesday 28 October, The NY Times and Bloomberg reported, The Verge writing that Apple announced it at its 'Pro and tell' event after long resisting the idea of a touchscreen laptop, and The NY Times that Apple's new chief executive is reimagining some of the company's most important products. The laptop, with what Apple calls its 'PROLED XDR display' and the company's M5 Pro and M5 Max chips, is available for preorder and will officially launch on November 6, starting at $2,899 for the 14-inch model and $3,399 for the 16-inch, Business Insider reported, while a fully specced model costs $14,549, according to The Verge and TechCrunch. On 30 October Bloomberg's Mark Gurman and Chris Welch discussed the release after two decades of Apple resisting the idea, on the Power On program.
Latest: Bloomberg's Mark Gurman and Chris Welch discussed the release of the touch-screen MacBook Pro after two decades of Apple resisting the idea, on Bloomberg's Power On program.
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How it unfolded
Friday 30 October
Bloomberg's Mark Gurman and Chris Welch discussed the release of the touch-screen MacBook Pro after two decades of Apple resisting the idea, on Bloomberg's Power On program.
- 12:09Bloomberg Apple Finally Embraces the Touchscreen MacBook + “Crackgate”
Thursday 29 October
CNET reported that maxing out the new touchscreen MacBook Pro with an M5 Max chip and 16TB of storage costs nearly $15K, more than buying 10 basic MacBook Air laptops, and The Verge, after trying it, found that the most surprising thing is how normal it is.
- 17:31The Verge The touchscreen MacBook Pro is just a MacBook Pro with a touchscreen
- 09:21The Verge Apple finally combined a toaster and a refrigerator
Wednesday 28 October
Apple unveiled its first touch-screen MacBook Pro at its 'Pro and tell' event, The NY Times, Bloomberg and The Verge reported, the 14-inch model starting at $2,899 and the 16-inch at $3,399, with preorders open and an official launch on November 6, according to Business Insider.
- 20:01CNET You Can Spend Nearly $15K on Apple’s New Touchscreen MacBook Pro. Why?
- 18:47TechCrunch Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme
- 16:43CNET Touchscreen MacBook Pro Hands-On: Apple Finally Lets Us Swipe the Screen
- 16:12The Verge Apple charges $14,549 for a fully specced touchscreen MacBook Pro
- 15:43Bloomberg Apple Unveils Touch-Screen MacBook Pro
- 14:11Forbes Apple Reveals Touchscreen MacBook Pro Starting At $2,899—Here’s What Buyers Get
- 13:25Ars Technica Apple announces touchscreen MacBook Pro with OLED display
- 13:19The NY Times Apple Unveils Its First Touch-Screen MacBook Pro
- 13:19The Verge Watch Apple’s reveal video for the touchscreen MacBook Pro
- 13:18The Verge Hands-on with Apple’s touchscreen MacBook Pro
- 13:13Engadget Apple's redesigned MacBook Pro has an OLED touchscreen, weighs just three pounds
- 13:07The Verge Apple announces its first touchscreen MacBook Pro
- 12:33The Verge Touchscreen MacBook live blog: On the ground at Apple’s launch event
- 08:30Engadget Apple's Pro and Tell event: Live updates as we wait to see a MacBook Pro with a touch screen
- 13:40Business Insider SubscribersApple's first touchscreen MacBook Pro will set you back nearly 3 bands