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Apple unveils its first touchscreen MacBook Pro, starting at $2,899

18 articles from 9 sources
First reported on Wednesday 28 October 2026 at 08:30 EDT by Engadget·Latest article on Friday 30 October 2026 at 12:09 EDT

Summary

Apple unveiled its first touch-screen MacBook Pro on Wednesday 28 October, The NY Times and Bloomberg reported, The Verge writing that Apple announced it at its 'Pro and tell' event after long resisting the idea of a touchscreen laptop, and The NY Times that Apple's new chief executive is reimagining some of the company's most important products. The laptop, with what Apple calls its 'PROLED XDR display' and the company's M5 Pro and M5 Max chips, is available for preorder and will officially launch on November 6, starting at $2,899 for the 14-inch model and $3,399 for the 16-inch, Business Insider reported, while a fully specced model costs $14,549, according to The Verge and TechCrunch. On 30 October Bloomberg's Mark Gurman and Chris Welch discussed the release after two decades of Apple resisting the idea, on the Power On program.

Latest: Bloomberg's Mark Gurman and Chris Welch discussed the release of the touch-screen MacBook Pro after two decades of Apple resisting the idea, on Bloomberg's Power On program.

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How it unfolded

  1. Friday 30 October

    Bloomberg's Mark Gurman and Chris Welch discussed the release of the touch-screen MacBook Pro after two decades of Apple resisting the idea, on Bloomberg's Power On program.

  2. Thursday 29 October

    CNET reported that maxing out the new touchscreen MacBook Pro with an M5 Max chip and 16TB of storage costs nearly $15K, more than buying 10 basic MacBook Air laptops, and The Verge, after trying it, found that the most surprising thing is how normal it is.

  3. Wednesday 28 October

    Apple unveiled its first touch-screen MacBook Pro at its 'Pro and tell' event, The NY Times, Bloomberg and The Verge reported, the 14-inch model starting at $2,899 and the 16-inch at $3,399, with preorders open and an official launch on November 6, according to Business Insider.