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Elon Musk says 'unsustainably high' costs are the reason for Grok Bot usage limits

3 articles from 3 sources
First reported on Monday 2 November 2026 at 06:36 EST by Forbes·Latest article on Monday 2 November 2026 at 11:23 EST

Summary

Elon Musk said the cost of serving the AI agent Grok Bot was 'unsustainably high relative to revenue', after some users complained about usage limits, Business Insider reported on Monday 2 November, TechCrunch headlining that Musk throttles Grok Bot limits due to 'unsustainably high' costs and noting that Musk recently referred to Grok Bot as having 'the fastest growth of a product that I've ever seen in my life'. Forbes wrote that the remarks come less than two weeks after SpaceX revealed the AI agent had reached 800,000 paid weekly users in early October, more than double the previous month.

Latest: Elon Musk said the cost of serving the AI agent Grok Bot was 'unsustainably high relative to revenue', after some users complained about usage limits, Business Insider reported, TechCrunch headlining that Musk throttles Grok Bot limits and Forbes writing that the remarks come less than two weeks after SpaceX revealed the AI agent had reached 800,000 paid weekly users in early October.

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How it unfolded

  1. Monday 2 November

    Elon Musk said the cost of serving the AI agent Grok Bot was 'unsustainably high relative to revenue', after some users complained about usage limits, Business Insider reported, TechCrunch headlining that Musk throttles Grok Bot limits and Forbes writing that the remarks come less than two weeks after SpaceX revealed the AI agent had reached 800,000 paid weekly users in early October.