Jellycat reports £240m profit from viral toy demand
Summary
Jellycat achieved a £240m profit driven by high demand for its viral toys. The company expanded its retail presence in 2025, opening multiple locations, including a Jellycat Fish & Chip shop in Selfridges, London. The surge in popularity has significantly boosted the brand's financial performance. The company's retail expansion coincided with the rise in toy demand. The profit reflects the impact of viral trends on consumer behavior and brand growth.
Latest: Jellycat's profit surge was fueled by the continued popularity of its viral toys and recent retail expansions.
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How it unfolded
Friday 2 October
Jellycat's profit surge was fueled by the continued popularity of its viral toys and recent retail expansions.
- 07:10The IndependentSoaring demand for viral toys drives Jellycat to £240m profit
- 07:05Evening StandardSoaring demand for viral toys drives Jellycat to £240m profit